The DNA of Awesome Brands

After a summer of travelling to the likes of Shanghai and Berlin in search of upcoming entrepreneurs, Kathryn Hing together with the Thought Refinery team, decided to do a compilation with all the entrepreneurial insights they learned. The project is about niche brands and what they can teach to the multinational industries. This is the story about the DNA of few of the most terrific niche brands in the world and how collaboration, passion, co-creation and open dialogue can help you to build a brand from just an idea. We love it!

If you want to find some inspiration to encourage yourself to launch your own business (yes, you can!), check out this short documentary.

#project #strategy #brands